Past Events | Firmtrax

We are introducing a groundbreaking widget—the first of its kind. This is the only flavor and carbonation system on the market. Our innovative technology extends shelf life by 2+ months, locks in freshness by keeping ingredients optimal until opened, and boosts brand value with a superior taste experience. It also enables trend innovation, supporting CBD, THC, prebiotics, and more, while driving premium margins with turn-key premiumization.

Chris McCabe

Co-Managing Director

Chris McCabe is the Founder of Firmtrax, LLP. In this capacity, McCabe is responsible for providing strategic direction and development to Firmtrax and its members. McCabe founded Firmtrax in 2019 and immediately helped clients organize their marketing and BD operations. Over time, Firmtrax became a community of contacts who find business services and opportunities from one another. In 2021 Firmtrax made a strategic investment in Athena Delivery Group and served as an advisor to The Front Door Collective, a national network of last mile delivery solutions. Prior to founding Firmtrax, McCabe served as the Director of Marketing and Business Development at Gallagher Flynn, LLP. In this capacity, McCabe was responsible for developing the GFC brand strategy as well as new business initiatives. McCabe also served on the RSM Alliance marketing board. Prior to joining GFC, McCabe served as an Officer of Administration at the University of Vermont as the first assistant VP of Marketing and Business Development. During his twelve year career at UVM he implemented several key marketing programs and oversaw the University’s Licensing unit. Athletic marketing and licensing recorded record revenues under McCabe’s direction. In 2012, McCabe served as the liason to USA Hockey when Burlington served as the host site for the 2012 Womens Hockey World Championships. McCabe also served as the Chair of the Marketing and Television Committee for Hockey East. As Chair, he helped lead all marketing and television negotiations behalf of Hockey East and it’s partners, TD Garden, NBC, NESN, ESPN and CBS College Sports. Prior to UVM, McCabe held the position of Vice President of Global Online and Integrated sales at World Wrestling Entertainment (WWE NYSE). At WWE, McCabe created several successful cross platform advertising programs for sponsors, including “I WANNA GO” in 2001. Prior to WWE, McCabe served at the Vice President of the Client Partnership Group of News Digital Media, the online arm of News Corporation (NASDAQ: NWS). While at NDM, McCabe created cross platform advertising programs directly with brand managers across the FOX family of properties including Fox Sports, Fox News and Fox Network. McCabe began his career with the Mass Bay Brewing Company where he directed the sales expansion of the Harpoon family of products to new regions of the country. McCabe is a graduate of The Lawrenceville School and holds a B.S from the University of Vermont (1991) where he was a member of the Men’s Lacrosse team and team captain. He went on to play professionally for the Boston Blazers of the NLL (MILL) and was inducted into the University of Vermont Athletic Hall of Fame in 2002. McCabe was named the University Vermont’s All Anniversary team in 2018. McCabe lives in Vermont with his wife and three children.

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Erica Acker

Partner & Member Engagement

Chip Cassady

Managing Partner & Deal Flow Channel

Kevin Sneddon

Co-Managing Director

Chris McCabe

Co-Managing Director